7 Trends That Will Actually Change The Test Automation Market

Things change in test automation.

The pressure for digitalization pushes companies to accelerate their rate of software delivery to keep up with the competition.

But accelerating without quality counter-forces increases the overall debt, slowing down companies in the end.

That’s where test automation is more important than it was.

These forces are increasing the market from $12.6 billion in 2019 to $28.8 billion in 2024, according to Global Market Insights.

A few actors were known in that space, targeting mainly QA departments for organizations with the maturity to have one.

This article shares the key moves on-going in the test automation market for you to make better decisions today while accelerating.

Large actors play the acquisition game

Tricentis, founded in 2007 and Smartbear in 2009 are big names in the test automation industry for more than a decade.

They have been successful in releasing verticalized products and scale them worldwide for a set of customers, accumulating profits.

This financial advantage left them with the power to acquire emerging actors to consolidate their…